Kristen Victor of Sustainability Matters and co-founder of Beautiful PB and a leader in galvanizing communities throughout the southland to live more sustainably, spearheaded the program. Her credentials include the development of the Pacific Beach EcoDistrict and is a leading advocate and co-creator of the City of San Diego’s Climate Action Plan.
Kristen believes “that the future or our species depends on individuals participating in a ‘bottom up approach’ rather than top down; secondarily, a system where government and large public agencies support and engage the community to build more sustainable futures.
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